RCB Sport Group S.r.l.
Via Monte Grappa, 60
20845 Sovico (MB) Italy
VAT Number: 14556850965
WINNING MARKETS
DRIVING GROWTH
WHAT WE DO BEST
MARKET LEADERSHIP
OPERATIONAL EXCELLENCE
CONSUMER INSIGHT
Strong expertise in sales, marketing,
communication, product
management, supply chain
optimization, leveraging
performance metrics that drive
excellent financial performances.
Deep consumer insights and trend
analysis that inform product
development, positioning, and go-to-
market strategies. Proven track
record of identifying emerging
trends and translating them into
competitive advantages for our
brands and clients.
70+ years of experience
navigating the evolving sporting
goods and lifestyle landscapes,
from traditional retail to digital
transformation. Strategic guidance through ecommerce integration, omnichannel experiences, and technology adoption in the modern marketplace.
WHO WE ARE
MAURO REDAELLI
COMMERCIAL CREDIBILITY & RECOGNIZED LEADERSHIP
With over 35 years of leadership in sports and fashion, Mauro has successfully steered international brands into new markets and led major turnaround projects, achieving sustainable growth in highly competitive environments. His ability to combine strategic vision with operational discipline has consistently delivered outstanding results in sales, marketing, and brand development. With Mauro, clients can rely on a trusted partner fully committed to delivering success.
MASSIMO CARNELLI
ENTREPRENEURIAL-MINDED EXECUTIVE
Massimo brings more than 27 years of international experience in the sporting goods and fashion industries, specializing in brand management, commercial strategies, e-commerce, and omnichannel development. He has accelerated the growth of global brands across categories and markets, blending strategic vision with operational excellence. Partnering with Massimo means working with a professional who transforms strategies into tangible, measurable business results.
LUCA BERTOLINO
BRAND & MARKETING STRATEGY
EXPERT
With over 25 years in key product and marketing roles, Luca has successfully supported global brands through transformation, growth, and repositioning. He has built long-lasting product franchises and guided international companies through complex strategic changes, consistently delivering solid and measurable results. His cross-sector expertise provides clients with clear vision and winning solutions to thrive in today’s competitive market.